Last updated: June 14, 2025
Thank you for visiting www.liilykitchen.com (the “Site”), operated by Liily Kitchen (“Liily Kitchen,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have. By accessing or using the Site, you agree to the terms of this Privacy Policy.
1. Scope of This Policy
This policy applies to all visitors, users, and others who access the Site, regardless of country of residence. Additional region‑specific disclosures may apply:
- EEA/UK residents: See our GDPR Privacy Policy for details about legal bases and your rights under the GDPR.
- California residents: See Section 11 for information about your rights under the California Consumer Privacy Act (CCPA).
2. Information We Collect
2.1 Information You Provide Voluntarily
- Identification & Contact Data – Name, email address, social‑media handle, or other information you choose to provide (e.g., through a contact form, account registration, or newsletter signup).
- User‑Generated Content – Comments, reviews, recipe photos, or messages you post on the Site.
2.2 Information Collected Automatically
- Technical Data – IP address, browser type, operating system, device identifiers.
- Usage Data – Pages visited, time on page, clicks, referring URL.
- Cookies & Similar Technologies – As described in our Cookie Policy.
2.3 Information from Third Parties
- Social Media Platforms – If you interact with us via Facebook, Instagram, Pinterest, or similar, we may receive profile information (in accordance with your platform settings).
- Analytics & Advertising Partners – Aggregated statistics and inferences about your engagement with the Site.
Sensitive Data: We do not intentionally collect sensitive personal data (e.g., health information). If you voluntarily disclose such data in a comment or message, you acknowledge that it is publicly available.
3. How We Use Your Information
We use personal information for the following purposes:
- Operate & Maintain the Site – Provide content, recipes, and features.
- Communicate with You – Respond to inquiries, send newsletters, and provide service‑related notices.
- Personalize Your Experience – Remember preferences and recommend relevant content.
- Improve and Analyze – Monitor Site performance, diagnose issues, develop new features, and understand audience interests.
- Marketing & Advertising – Send promotional messages and display ads (with appropriate consent).
- Security & Fraud Prevention – Detect, investigate, and prevent unauthorized or harmful activity.
- Legal Compliance – Satisfy legal or regulatory obligations, respond to lawful requests, and protect our rights.
4. Legal Bases for Processing (EEA/UK)
Where the GDPR applies, we rely on one of the following grounds under Article 6:
- Consent
- Performance of a Contract
- Legitimate Interests
- Legal Obligation
- Vital Interests, or
- Public Task (rarely applicable here)
See our GDPR Privacy Policy for detailed explanations.
5. Sharing & Disclosure of Information
We do not sell your personal information. We share it only:
- With Service Providers – Hosting companies, email delivery providers, analytics services, and advertising networks that help us run the Site (under written agreements).
- During Business Transfers – In connection with a merger, acquisition, or asset sale (with notice to you).
- For Legal Reasons – To comply with a legal obligation, respond to lawful requests, or protect our rights.
- With Your Consent – For any other purpose disclosed at the time of collection.
A non‑exhaustive list of current service providers includes SiteGround (hosting), Google LLC (Analytics, AdSense), Mailchimp (email marketing), and Cloudflare (security and CDN).
6. International Transfers
We operate from Morocco and use global service providers. When transferring personal data out of your jurisdiction, we implement safeguards such as Standard Contractual Clauses (SCCs) or rely on adequacy decisions where applicable.
7. Data Retention
We keep personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Criteria include the nature of the information, our legal obligations, and potential disputes.
8. Security Measures
We employ industry‑standard technical and organizational measures to secure personal information, including HTTPS encryption, access controls, and regular security audits. No method is 100% secure; we cannot guarantee absolute security.
9. Your Rights & Choices
9.1 General Choices
- Email Marketing – You can unsubscribe via the “unsubscribe” link in any promotional email.
- Cookies – Adjust your preferences in our cookie banner or through browser settings.
- Account Information – If you create an account, you may update or delete certain data in your profile dashboard.
9.2 GDPR Rights (EEA/UK)
See our GDPR Privacy Policy for rights to access, rectify, erase, restrict processing, object, and request data portability.
9.3 CCPA Rights (California)
California residents may request:
- Disclosure of categories and specific pieces of personal information collected.
- Deletion of personal information.
- Opt‑out of “sale” or “sharing” (we do not sell personal information, but we honor the opt‑out).
Submit requests via [email protected] with subject line “California Privacy Request.” We will verify your identity before processing.
10. Third‑Party Websites & Services
The Site may link to external sites. We are not responsible for the privacy practices of those sites. Please review their policies before providing any personal data.
11. Children’s Privacy
The Site is not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have done so inadvertently, please contact us and we will delete the data promptly.
12. Changes to This Privacy Policy
We may update this policy periodically. We will post the revised version on this page with an updated “Last updated” date. If changes are significant, we will provide a more prominent notice (e.g., banner or email).
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please reach out:
Email: [email protected]